42 North Rebrand
Overview:
This self-initiated rebrand for 42 North Brewing Company was created as a personal exercise in logo and brand system design. I aimed to modernize their rustic aesthetic by introducing a clean, compass-inspired mark and cohesive visual identity that aligns with their evolving packaging and tone.
My Role:
I independently handled all stages of the project including research, concept development, logo design, color and typography selection, and mockups, focusing on creating a balanced, modern identity that reflects direction, craftsmanship, and local character.
Research
Old Designs
Transitioning Design
