Delta Sonic Rebrand
Overview:
This self-directed Delta Sonic rebrand was created as a design exploration focused on refining an existing corporate logo system. My goal was to maintain the recognizable identity of the brand while modernizing its visual elements and improving overall cohesion. The design emphasizes movement and precision, using the blue arrow motif as a symbolic representation of speed, efficiency, and cleanliness. Core values of the company.
My Role:
I redesigned the logo, refined its color palette, and developed custom icons that align with the brand’s aesthetic. Each element was created from scratch to ensure originality and consistency. I also designed business cards and supporting visuals to demonstrate how the refreshed identity could be applied across print and digital platforms.
